Saturday, 17 November 2012

The Philosophy of Fashion: Femme De Rose

A captivating dress with a Grecian style. It's a red carpet affair, fit for many occasions. Perfect for Fashion4Africa event on the 22nd December. 
Fashion philosophy, history and curating are widely ignored in today's contemporary focused fashion industry, but not for Femme De Rose. With a startling impressive educational background and fashion style, it is not surprising the founder "Aloye Adede" has created timeless pieces for today's neoteric women. 

"The emphasis is on bespoke clothing that is beautifully hand crafted, one of a kind, personal to the wearer with a sense of old fashioned luxury" Aloye Adede

Born and raised in London and the English countryside Aloye Adede was educated at St Mary's School          
Shaftesbury in Dorset, also attended by Camilla Duchess of Cornwall's daughter Laura Rose Lopes. After Aloye's  BScHons degree in Business Management in Surrey, she moved to Italy to study Fashion Communication and  Styling at the prestigious design school Istituto Europeo di Design and graduated with a Masters degree in 2007. On her return to London in 2008 she set up her eponymous womenswear label Eyola which specializes in rich, intricate, exquisite and timeless Victorian inspired jackets and dresses that epitomize iconic British tailoring.

The lining of each blazer jacket is decorated with pink velvet ribbon, symbolizing timelessness and personality. The colour also represents the rose flower, which forms an integral part of Femme De Rose’s heritage and guarantees the high quality fabrics and tailoring. Each blazer is packaged in environmentally friendly acid-free tissue paper, a rose-print reusable 'Furoshiki' gift wrap and an eco-polythene mailing bag. From the infinitely  desirable and timeless blazer jacket to the nature friendly packaging, Eyola's Femme De Rose aims at an experience that will remain close to each woman's heart.

A glance beeps Japan.....not quite Harajuku. But eccentric and very rock chic. 

Italian, stylish and unapologetic!!!! I salute you....Aloye Adede

Have you contacted Vogue? Cos this is super up that street. Sleek black and fuchsia is  pretty girls fashion


In 2011 Eyola's sister label Femme De Rose was launched, a luxury online custom-made service giving women the ability to design and purchase a personalized jacket tailored to their exact size and taste. With over 12 million design options to choose from the choice for a one of a kind blazer is endless. Currently women's sizes are based on standards created in the 1940s but a lot has changed and women come in a variety of shapes. Traditionally men buy personalized tailored jackets, in contrast women buy suits and jackets off the rack in dress sizes which rarely offer tailoring. The result is poorly fitted clothing. Jackets ride up, do not provide enough support and become shapeless and flat. In contrast a tailored Femme De Rose blazer can  enhance each woman’s best features, flattering all body types from making a boyish shape look more  feminine to a curvy shape more hourglass. The concept behind Eyola's Femme De Rose was developed during one of Aloye's countryside walks where she took inspiration from the breathtaking views and flower rich grasslands that surrounded her. Eyola's bespoke online service was influenced by Jean-Baptist Guillot and his discovery of 'La France' the first hybrid tea rose that transformed the floral industry not just during the Victorian era but to this very day. Inspired by Guillot's rose cross-breading technique, Aloye created a concept of her own crossbreeding two hallmarks of the Eyola brand: timelessness and tailoring. 

Angelic beauty, styled to stare, forget nature, she's here to bite- It's in the EYES!!!!
With strong British roots and heritage, taking inspiration from the Victorian era and British tailoring, Eyola's 
Femme De Rose endeavours to source all materials (including a selection of sustainable nature-friendly wool), fabrics and accessories from the UK. Aspiring to follow in the tradition of bespoke British tailoring Eyola's Femme De Rose takes inspiration and follows in the footsteps of London Savile Row's craftsmanship. In an attempt to change the way women shop for clothes, Eyola's Femme De Rose encourages and supports women's freedom of expression by involving women in the design process - satisfying their style needs and ensuring the perfect fit by requesting their bust, waist and hip measurements.

If you like this pieces as much as I do, you can contact Femme De Rose PR:
Rebecca Maher
+44 (0)  7857 170 245

Credit: Femme De Rose