Sunday, 9 December 2012

Iconicity: Independent, Heritage, Ready-to-Wear

Iconicity Fashion is taking African inspiration and luscious prints and fabrics to the forefront of up and coming independent designers in both the ready-to-wear line and bespoke dressmaking. A culmination of two sister’s love for fashion, their African heritage and London, Iconicity Fashion was born In the summer of 2012 in South West London. Using an intrinsic balance of creativity and business, together Beatrice and Kelly have worked diligently and harmoniously to develop the extremely successful campaign ‘Africa is on your street’. Having harvested their technique and gained a strong following of clients, Iconicity Fashion is heading to full bloom with the launch of their new website ‘’ along with their already established blog, ‘the social affair’.  

Silk, crêpe, satin, sequins, cottons, Vlisco, Mitex and Julien Holland wax prints
Iconicity Fashion designs unique clothing, hand stitched and created especially for you. It is important to us to emphasis exclusivity; we create limited numbers of our designs. Our garments are a celebration of individuality and loving production that we want all our customers to share.

Iconicity designs have appeared on the Sporah Show followed up with an interview with the resident blogger, Katherine Wong. Iconicity established a strong reputation by dressing many prominent members of the UK African entertainment community, such as Theodora Ibekwe at the Women for Africa Awards, Miss Victoria Chi-Chi Okafor , Jacqueline Matovu and aspiring model Fashwa Luke.

Iconicity has also designed African inspired costumes for beauty pageants such as Miss Uganda UK, Miss Cameroon UK, Miss Congo UK, Miss Ghana UK, Miss West Midlands and Miss Black Africa. Recently, Iconicity has been asked to feature in the Styleafriq show in Birmingham for Fabafriq Magazine, visiting Calgary, Canada for the Afrikadey! Festival to show the latest ready-to-wear range and lately the  AMfest 2012.
Although still emerging, the designs have also been showcased at London's Fashion's Finest, Kenya's Young Achiever's award and published on All Africa Fashion. Iconicity has recently been featured in the Hounslow Multicultural Festival at the Paul Robeson Theatre.

The Iconicity office has also opened in Hounslow, London for bespoke consultations.
For more information contact Iconicity:
tel: 07833306476

Photo credit: Iconicity

Saturday, 1 December 2012

Sequins, Glitters and Sparkle

Glitters, sequins, spikes, studs are all part of AW12 top fashion trends. Sparkles and sequins are distinctly favoured on this blog. Predominantly, sequins and glitters are perceived as what I call the 3Cs- cheap, cheesy and cherazz. You avoid the 3Cs at all cost. During my research on the history of fashion, sequins, glitters and sparkles were not recorded to any era. They evolved through different styles and accessories. However, post 2000 saw a transition of sequins, sparkles and glitters from 3Cs to chic courtesy of high fashion designers during fashion weeks in New York, Milan, Paris and London. Main designers during this era were Alexandra McQueen, Karl Lagerfield, Jean-Paul Gaultier, Vera Wang and Christian Louboutin.

Sequins are perfect for festive season party wear, and it is that time of year- with glamour, family, friends and the endless Christmas or new year night out. Choosing an outfit is electrifying, but for some a great act of despair  It can be the latter if you're not fashion conscious  The first step is to always vision yourself in an outfit, then focus on creating something unique with it either with accessories, your hair or even make-up. For my recent outing, I opted for Silver Primary Hue Bodycon Velvet Dress from Topshop £40, Miss Selfridge Shoe £55, Necklace from New Look £12.99, tight from River Island £10. What is festive wear without a hint of colour- Na da! This make-up took 10 minutes. I used L'Oreal Hydrating Moisturiser  Witch Primer, Gosh BB Cream, MAC Foundation and Sleek Lip Stain.

Photo credit: Eighteen Forever